It does not matter weather you are a computer whiz or if the online world is still relatively new to you, your aim in regards to your business is most likely to make use of all available means & resources to maximize your reach to your target audience, constantly striving to improve your goods & services and maintain a reasonable price that makes your customer & you happy. It all boils down to maximizing your profits while being true to your ‘mission statement’ which defines you as a business or an individual.

“Our priority is your comfort” – Rita & Arthur, Management of Ocean Park Motel

“We are a friendly local family business serving the best curries on the Coffs Coast” Rajinder & Reshpal, Oberoi’s Indian Restaurant

Capturing your uniqueness & intensifying your impact on the market is not an easy task and requires the right know-how. With the development of the internet a whole new medium has become available to us and it’s full potential will be further explored in the future.

WEBSITE VS. ONLINE PRESENCE

Everyone can create a web site. Based on my teaching & tutoring experience at Coffs Community College I can say that even complete web design novices can put together a web site after less then 6 hours of training. Creating a successful online presence is a whole different story. It’s like comparing 2 minute noodles to a 4 course dining experience a la carte. It takes years of experience & a dynamic growth with the ever-changing digital world.

To ensure your online presence makes the most of your business take a close look at some important factors that implicate the quality of your online media.

QUALITY FACTORS

1. DESIGN ASPECTS

Your web site should be user friendly, visually pleasant & making use of design principles such as balance, proximity, contrast, consistency, proportion & harmony

Effective branding & a well applied theme increase your impact as a distinguishable, unique & recognizable company

2. COMMUNICATION ASPECTS

The arrangement of your content should be logical, easy to navigate & either arranged in a linear or hierarchical order

Proven to be the most effective approach for content communication is the art of storytelling which reaches the user with a beginning, a central main element and an ending

Media richness, such as the incorporation of images, animations, video & sound, enhances the users experience & increases the quality and impact of your communication & content presentation

3. TECHNICAL ASPECTS

Your web site should be compatible with all browsers, screen resolutions & operating systems

Your web site should perform at it’s best even if visitors have a slow internet connection, are visually impaired or have switched off features like images, plug-ins or java script

Your web site should make use of technologies that are timeless & universal

Your web site should be search engine optimized

It is good practice to stick to quality coding such as valid XHTML 1.0 Transitional which has become an industry standard

4. LEGAL ASPECTS

Your web site should comply with Australian & international laws

Your web site should include terms & conditions as well as a privacy policy

Your web site should respect as well as enforce copyright laws

WHAT IS IT GOING TO COST?

It is one of the most important questions since the right budgeting is a major factor that decides weather your investment in an online presence is reasonable in comparison to the return your web site creates.

STULGIES.COM offers price-friendly all-inclusive packages with no hidden costs that leave you in control of your budget.